![We went to one of H&M's sister stores and saw why it's become a secret weapon for the brand | BusinessInsider India We went to one of H&M's sister stores and saw why it's become a secret weapon for the brand | BusinessInsider India](https://www.businessinsider.in/photo/63049720/The-mens-section-of-the-store-was-also-pretty-limited-a-little-less-than-half-the-size-of-the-womens-section-Online-the-collections-are-more-equal-.jpg)
We went to one of H&M's sister stores and saw why it's become a secret weapon for the brand | BusinessInsider India
H&M is struggling to keep up with its sister stores Cos and & Other Stories. We shopped at all three and saw why.
H&M is struggling to keep up with its sister stores Cos and & Other Stories. We shopped at all three and saw why.
H&M is struggling to keep up with its sister stores Cos and & Other Stories. We shopped at all three and saw why.
H&M is struggling to keep up with its sister stores Cos and & Other Stories. We shopped at all three and saw why.
![We went to one of H&M's sister stores and saw why it's become a secret weapon for the brand | BusinessInsider India We went to one of H&M's sister stores and saw why it's become a secret weapon for the brand | BusinessInsider India](https://www.businessinsider.in/photo/63049731/The-fitting-rooms-were-pretty-much-identical-to-those-at-HM-bright-and-spacious-They-were-a-lot-cleaner-though-The-racks-with-unwanted-clothes-were-hidden-out-of-sight-instead-of-being-right-where-you-walk-in-.jpg)
We went to one of H&M's sister stores and saw why it's become a secret weapon for the brand | BusinessInsider India
H&M is struggling to keep up with its sister stores Cos and & Other Stories. We shopped at all three and saw why.
![We went to one of H&M's sister stores and saw why it's become a secret weapon for the brand | BusinessInsider India We went to one of H&M's sister stores and saw why it's become a secret weapon for the brand | BusinessInsider India](https://www.businessinsider.in/photo/63049719/-but-we-soon-noticed-the-formal-and-casual-clothes-were-all-mixed-together-which-made-it-harder-to-find-certain-styles-Though-the-website-carries-childrens-clothes-swimwear-and-a-very-wide-variety-of-styles-the-in-store-selection-felt-more-limited-.jpg)